French style group (and brothers) Ronan and Erwan Bouroullec have developed a stunning new LED pendant light for Italian brand FLOS in which 354 inches of cable are an integral portion of the style and style. Identified as AIM, the pendant hangs from a cable generous sufficient to give the user broad latitude with the height and path of illumination, though simultaneously making an organic sculptural statement. Presented in white, black and polished aluminum, AIM, say the designers, is “a new selection of lamp that is naturally positioned in space—like a plant—with lengthy cables delivering maximum freedom to adjust the direction and height of the light provide.”
Photographs: FLOS USA
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